The Kinect Effect – Microsoft Video Game Division Grows by 55 Percent


The extreme popularity of Microsoft’s Kinect motion-sensing device has rejuvenated the company’s video game division. Microsoft’s Entertainment and Devices division; which handles all gaming consoles and MP3 players, had revenues amounting to $3.7 billion for the quarter ending December 2010 as compared to $2.4 billion in the same quarter last year; a solid growth of over 55 pct. Microsoft’s gaming division has faced many years of losses and sluggish growth. The recent introduction of the motion-sensing Kinect add-on for XBox 360 seems to have turned the situation on its head. → Read More