Advertising Supported 6″ Kindle: Is it Worth Putting Up with The Ads for the Lower Price Tag?


The Ad Supported Kindle – featuring special offers and screensavers – is exactly the same as its respective non-ad supported version and comes both with and without 3G connectivity. The only difference is that Amazon have agreed to lower the price of the Kindle by $25 for the permission to show you ads.

So how do the ads display on the Kindle? Amazon say that the ads won’t interrupt your reading at all. Ads will only be shown at the bottom of the home screen (so not while you’re reading), through a “special offers” menu that you can choose to view, and on screensavers when you leave your Kindle idle.

What Kind Of Ads Can You Expect To See?

Amazon are pushing the Ad Supported Kindle on the premise that the ads will even be desirable, based on the fact that they’ll be special offers relevant to you. Some of the examples of potential ads Amazon give are:

  • “$1 for a Kindle book, choose from thousands of books”
  • “$10 for $20 Gift Card”
  • “Save up to $500 off Amazon’s already low prices on select HDTVs”
  • “Spend $10 on Kindle books and get a free $10 Gift Card”

Amazon also say that users can download a free Kindle app (AdMash) that will help users to pick relevant screensavers, so that they only get the kind of offers they really want.

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