Social Aspects Can Help Big Brands Succeed in Virtual Worlds


Social games are exploding in popularity right now. These games were originally linked to social sites like Facebook. But now there are big brands looking to cash in on these avatar games. One of the main ingredients to success for these games lies with the social aspects of playing. Big Names Paying Big Bucks Some global brands have already jumped into the virtual world. Companies such as Hello Kitty started branching out into the virtual genre in order to increase sales. But large brands are seeing a hurdle in the price tag required to start their own wold from scratch. Several companies have realized this price barrier and started offering services to help build the world much cheaper. → Read More

Zynga’s CityVille Becomes the Fastest Growing Game in History


Popular social network game developer Zynga created history when the Zynga-designed CityVille became the fastest growing game of all time by adding over a 100 million users on Facebook in just 43 days. CityVille is the latest in a series of popular Facebook games designed by Zynga. CityVille is a city simulation app on the lines of Sim City. On January 3, just over a month after its release, CityVille surpassed Zynga’s FarmVille in terms of users to become the most popular application on Facebook. FarmVille’s user base saw a peak of around 84 million users in March 2010. → Read More

Facebook Co-founder Raises $10 Million for ‘Asana’


Two years ago, Facebook co-founder Dustin Moskovitz and fellow colleague Justin Rosenstein left Facebook to develop their own business collaboration software. The result is “Asana” – a software package that revolutionizes all aspects of business collaboration. Asana was recently displayed by the duo at an open house event for close associates. Asana is currently in private-beta and the final release date hasn’t been announced yet. Asana has raised over $10 million from a number of angel investors and will probably see an official release later this year. Asana aims to improve the way in which people work together while cutting costs and saving time. Asana is the latest in a series of successful software applications developed by ex-Facebook employees like Quora and Path. → Read More

Egyptian Pro-Democracy Protests Aided by Social Media


The world watches in amazement as one Arab country after the other rises in revolt against the undemocratic despots that have ruled them for decades. The region-wide unrest began in the form of street demonstrations in Tunisia. The demonstrations and rioting began over issues like corruption, unemployment and free speech and led to the resignation of President Zine El Abidine Ben Ali; a man who had ruled Tunisia with an iron fist for the last three decades. The success of the now-called “Jasmine Revolution” in Tunisia has prompted a similar movement in Egypt. Hundreds of thousands of Egyptians have taken to the streets of Cairo and other major Egyptian cities asking President Hosni Mubarak to resign immediately. → Read More

Google Breaks Record – 75000 Job Applications in One Week


Google Inc. reinforced its position as one of the best employers in the world as it received over 75000 job applications worldwide in a single week. The number of job applications bettered a previous record set in May 2007 by over 15%. In an announcement made last week, California based Google Inc. declared its intent of adding more than 6000 employees to its 24400 strong workforce in 2011. Google has decided to increase its headcount as it aggressively pushes into mobile services, internet applications and mobile advertising. The company claims that it will hire more workers in 2011 than it has ever hired in a single year before. → Read More