Kindle’s Popularity Forces Competitors to Slash Prices

Kindles-Popularity-Forces-Competitors-to-Slash-Prices

The nascent but fast growing e-reader market in the United States has largely been dominated by Amazon’s Kindle since its debut back in 2007. In addition to Kindle, Apple’s multi-purpose iPad tablet and Barnes and Noble’s Nook have also made significant inroads into the e-reader space. This has made life difficult for the dozen or so newcomers in this segment. To stay in the reckoning, these companies are now offering their e-readers at a substantial discount to the established players like Kindle and Nook which are currently available at $139 and $149 respectively. Some of the most “attractive” offers are detailed below. → Read More