Social Aspects Can Help Big Brands Succeed in Virtual Worlds


Social games are exploding in popularity right now. These games were originally linked to social sites like Facebook. But now there are big brands looking to cash in on these avatar games. One of the main ingredients to success for these games lies with the social aspects of playing. Big Names Paying Big Bucks Some global brands have already jumped into the virtual world. Companies such as Hello Kitty started branching out into the virtual genre in order to increase sales. But large brands are seeing a hurdle in the price tag required to start their own wold from scratch. Several companies have realized this price barrier and started offering services to help build the world much cheaper. → Read More