Twitter’s Advertising Plan Begins to Take Effect


Twitter’s advertising strategy, put in place early last year seems to paying off. A report published by research firm eMarketer puts micro-blogging site Twitter’s 2011 ad revenues at over $150 million; a threefold increase from $45 million last year. eMarketer estimates that Twitter’s earnings from ad revenues will go up to a whopping $250 million in financial year 2012. The report also adds that even though more than 50% of Twitter’s subscribers are based outside the United States, non-U.S. ad revenues will only account for 11% of its total earnings. According to Debra Aho Williamson, an eMarketer principal analyst, “In 2011, it must work overtime to give its early advertisers a positive experience.” → Read More