Is the Motorola Xoom a Worthy iPad 2 Competitor?


It’s been more than 2 months since the release of the Motorola XOOM and many have named it as the best android tablet currently on the market. But of cause the natural question everyone is asking, is how does the Motorola Xoom stack up against the iPad2. Is the Xoom a real  competitor to Apple’s iPad or is it just another also ran like many of the tablets that have come before it.

On paper Motorola’s Xooms specs  compare favorably against both the iPad and iPad 2.

  • It ‘s driven by a 1 GHz dual core processor,
  • 1 GB of RAM,
  • 1200 x 800 screen resolution
  • 2 cameras (5 MP rear and 3 MP front).
  • Android 3.0 (Honeycomb), an operating system customized for tablets.
  • In terms of price the Wi-Fi only version of the Xoom with 32 GB of storage is slightly more expensive than the iPad 2 with the same specs.

Despite the above excellent technical specifications, the Xoom has not managed to win much in the way of market share. Motorola managed to sell only 200,000 devices to date, compared to 19 million Apple iPads.Does this mean that the Xoom is inferior to iPad? In our opinion no, it doesn’t. There are several reasons as to why consumers still select the iPad over an Android based tablet such as the Xoom. In short this is because:

  • The iPad has been around for almost 2 years and was the first tablet on the market. Any product first to market will always have a great advantage over follow ons.
  • Media tends favors Apple products because Apple has built a reputation over the years of being an innovative company. The companies products have a fanatical following among a large segment of the younger generation. It’s the thing these days to own an iPhone, iPod or iPad.
  • Android 3.0 although is a great operating system for tablets is still new and users  have not fully warmed to it..
  • Android users for the time being do not yet have same amount of choice when it comes to apps that are being offered on iTunes. Though Google Apps is rapidly catching up in this area.
  • Google and Motorola made some marketing miscalculations when the Xoom was released. They did not offer the device at a competitive price and they made the mistake of locking the device to Verizon and pricing it above the iPad. This affected the Xoom’s take up and stifled sales.

For the time being Apple’s iPad2 doesn’t really have anything to worry about from the likes of Xoom or other iPad competitors.  But nothing stands still in the tech market and with the release of more Android based tablets from companies like Toshiba, Asus, LG and Samsung, consumers will have a greater variety of choice and no doubt this will be reflected in increased Android tablet sales.

The next few months are important as the release of new models will lower prices and increase competition, something that is always in favour of the consumer. Market leaders or not, Android tablets are still excellent tablets and deserve a consideration when you’re deciding to purchase a tablet.

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