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During his WWDC keynote today, Steve Jobs just announced that Microsoft's Bing will now be one of the search option in Safari on the iPhone. Microsoft already developed a Bing iPhone application that allows iPhone users to use the search engine's features on the iPhone without having to create a browser bookmark. Now, Bing will take its place next to Google - which will remain the default - and Yahoo Search.

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Early rumors indicated that Bing would actually replace Google as the default search engine on the iPhone, but Kara Swisher quickly crushed these rumors two weeks ago and correctly predicted that Apple would just make Bing another search option on the iPhone.

While it remains to be seen how many users will actually switch their default search engine, this could potentially be a major win for Bing. Bing's market share on the desktop continues Read More...