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The un-profitability of video sites has become a cliche — high infrastructure costs and advertising challenges have combined in a way that even ostensible winners, like YouTube, can’t necessarily make the finances work (though Google keeps saying that YouTube will be profitable real soon). On the startup side, new video companies hoping to reach consumers are pretty scarce. But Barrett Lyon, founder of startup called 3crowd, said he wants to change the economics of online video.

San Mateo, Calif.-based 3crowd is starting with two products, CrowdMonitor and CrowdDirector, which help companies manage the content delivery networks they use to distribute their videos. Instead of sending all their content through one CDN, which can become “a single point of failure,” or struggling to manage traffic across a couple CDNs, 3crowd allows you to efficiently distribute your traffic across a “crowd” of CDNs. Using monitors placed throughout the network, 3crowd Read More...