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What are people saying on Facebook about the swine flu? Facebook knows, but they won't tell you. The company made a major move today to open up some of the data on the site in some interesting ways - but the conversation on Facebook remains fundamentally closed due to extensive privacy limitations and the company's disinterest in overcoming those limitations in an appropriate way.

Ask Twitter what people are saying on that site about the swine flu and you can get the full story to parse until you're blue in the face. The new Facebook openness is like interoperability between different telephone handset manufacturers but conversation remains closed between individuals. Conversation on Facebook is no more easy to analyze today than it was yesterday; that's the real opportunity here, not just the ability to send and receive Facebook messages through different applications.

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