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In a new report, Nielsen Online takes a closer look at how social media and video sites have reshaped the web and the online advertising market over the last few years, especially in the context of the current economic crisis. According to Nielsen, since 2003, the time spend on video sites has increased by over 2,000%, and the number of Americans who visit online video sites like YouTube and Hulu has climbed 339% over the same time period.

With regards to the economy, a number of sectors, including retail, and the auto and financial services industries have obviously made dramatic cuts to their online spending, while, on the other hand, the pharmaceutical industry is actually spending more on online ads today.

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Online Video and Social Networks

According to Nielsen, the current trend towards watching more online video should drive more advertisers towards this medium, while Read More...