Facebook Co-founder Raises $10 Million for ‘Asana’


Two years ago, Facebook co-founder Dustin Moskovitz and fellow colleague Justin Rosenstein left Facebook to develop their own business collaboration software. The result is “Asana” – a software package that revolutionizes all aspects of business collaboration. Asana was recently displayed by the duo at an open house event for close associates. Asana is currently in private-beta and the final release date hasn’t been announced yet.

Asana has raised over $10 million from a number of angel investors and will probably see an official release later this year. Asana aims to improve the way in which people work together while cutting costs and saving time. Asana is the latest in a series of successful software applications developed by ex-Facebook employees like Quora and Path.

Asana differs from other business collaboration packages because of its focus on time management. According to Benchmark’s Matt Cohler, “I think that web technology has developed to a point where you can have a really great experience in the browser, better than you can have in a desktop app, the Asana team spent a fair amount of time investing in the underlying framework and technology to take advantage of what you couldn’t do a few years ago.”

Like Facebook, Asana focuses on speed and eradicates clutter and unnecessary features that are part and parcel of most business collaboration software packages. Asana founders Moskovitz and Rosenstein plan to focus on businesses to begin with but they are confident that Asana will eventually be adopted for planning personal events like weddings and parties as well.

Even though Moskovitz and Rosenstein are ex-Facebook employees, Asana has little or no similarity with Facebook. It isn’t aimed at making the workplace more social or impersonal and has no friend lists or photo galleries. Instead, Asana will help businesses save time and money by cutting back on unnecessary meetings and e-mails. It will also help businesses allot tasks and supervise progress in an inexpensive and realistic fashion.

Asana’s release has generated a tremendous buzz in industry circles and more than 1200 companies have lined up to participate in the private-beta mode that Asana is currently in. While Asana has the potential to completely change the way people work, its success will only be determined once the final version releases later this year.

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